Insurance Agency Marketing – Continuous Refinements for Agencies Large & Small

As our party of four entered the security gate of our Marriott hotel, we inserted a key for entry. Below the key slot, was a simple reminder. Call Pizza Hut for room delivery, dial extension #4141. A tiny marketing refinement from a mega corporation. Shouldn't Marriott be more concerned with branding, vacation club sales, airline promotions and other major marketing initiatives.

The little reminder worked on us, as we called room service and ordered pizzas as soon as we got back to the condo. Pizzas, chicken wings, a large salad and a bottle of Pepsi arrived promptly from the Pizza Hut located at the Marriott Vacation Club. This is a good example how minor marketing refinements can have a big impact on any business. This corporation took the time to add a tiny sign to a security gate, resulting in a new order. Insurance agency marketing can and should work in a similar way. Beyond the major marketing initiatives, such as:

• Insurance Agency Websites
• Web Seminar Marketing
• Insurance Agency eMarketing
• Social Media Marketing (LinkedIn, Facebook, Google+, YouTube, Twitter)
• Insurance Blogging
• Insurance Agency SEO
• Telemarketing and other direct Insurance Lead Programs

There are many other refinements for agencies seeking to move to the next level:

• E-brochures (including your Insurance Agency Overview)
• Insurance Agency Microsites and Landing Pages
• Agency Client Testimonials and Case Studies
• Digital Email Fulfillment, E-collateral
• Insurance Agency Value Proposition Video (agency home page)
• Line Specific Agency Videos (website and YouTube)

These small refinements can make a big difference to your agency. They can help your agents land that new client and improve your close ratios. Visit StartUpSelling, Inc, and learn about our Territory Exclusive Premier Marketing Agency Program Insurance Agency Marketing. Or call (518) 222-6392 for a one to one agency marketing review.

Trucking Insurance Agency Marketing & Lead Gen Workshops

StartUpSelling’s insurance agency marketing team is offering complimentary one-to-one Insurance Trucking Agency Marketing and Lead Generation Workshops. Your trucking agency will receive expert marketing guidance, as we share ideas to help fill your pipeline in 2014. StartUpSelling’s senior marketing team has worked with dozens of trucking agencies to develop lead gen programs, setting up appointments with fleets of all sizes.

These workshops are for Trucking Agency Principals, C Level Executives, VP Level Executives & Marketing Executives. They will be conducted in a 30 to 60 minute web meeting, a one-to-one meeting between our insurance agency marketing team and your trucking agency executives and marketers.

The StartUpSelling marketing team will review your insurance agency marketing plans and trucking lead initiatives. This can include:

• Email Marketing Strategy
• Lead Generation Strategy
• Appointment Setting, Telemarketing, Leads
• Prospect List & Email List Generation
• Webinar Marketing
• Website Updates 
• Blog & Content Strategy
• eCollateral & Brochures

To reserve your slot, call (518) 222-6392 or http://www.startupselling.com/contact.html. Or for more information on Insurance Agency Marketing or Insurance Agency Leads, visit our website: http://www.startupselling.com/

Popular StartUpSelling Insurance Agency Marketing Videos on YouTube

Here are some of our popular Insurance Agency Marketing Videos on YouTube:

Insurance Agency Marketing, Insurance SEO and Insurance Web Marketing

• Insurance Agency Web Marketing
• Insurance Agency Marketing
• Insurance Agency Leads
• Insurance Agency eCollateral
• Insurance Agency Marketing Plans
• Insurance Agency eMarketing and Insurance Agency Webinars

Visit the StartUpSelling Insurance Agency Marketing YouTube Channel. For more information on territory exclusive Insurance Agency Marketing Solutions and insurance agency video visit our video page.

Insurance Agency Web Marketing Terms Defined - Websites, Microsites, Minisites and Landing Pages

Important insurance agency website terms and definitions for insurance agency web marketers:

• Landing Page: A single web page that is rendered when a user clicks on a search result,  online advertisement, social media link, etc. The landing page is often lead or sales oriented, displaying content directly related to the advertisement, search result or social media link. An example of a landing page might be Florida Yacht Insurance or Professional Liability Insurance for Engineers.
• Squeeze Page: A type of landing page created and designed to capture leads, to increase subscriptions (to newsletters for example), or registration for an event (webinars/seminars), insurance agency video fulfillment, etc. For example, Insurance Agency Lead Generation Webinar, or Benefits Compliance Newsletter Subscription.
• Microsite: Also known as a landing page or minisite, microsite is an Internet web design term usually referring to an individual web page. Examples of this might be a web page dedicated to Florid Auto Insurance, California Owners Insurance, Massachusetts Condo Insurance or Engineers Professional Liability Insurance.
• Minisite: A small and focused website dedicated to a specific topic. Most minisites contain just a few pages, though pragmatically they can have as few as one webpage or as many as 20. They are typically a subset of a larger website. For example, the XYZ Insurance Agency website might have 30 pages of content, and have two minsites, one of these dedicated to Transportation Company Insurance (Trucking Insurance Leads), the other dedicated to Benefits and Compliance (Group Benefits Leads).
• Weblet: Weblets are similar to a minisite or microsite, though there are a few key differences. It is often maintained by a single individual. It typically provides content which can be downloaded. Weblets are often created to assist non-technical people to help publish professional looking web content without having to know anything about programming.

If your insurance agency would like information on territory exclusive insurance agency marketing and insurance agency leads, contact the insurance agency marketing experts at StartUpSelling.

Insurance Agency SEO - Follow vs. No Follow Links

Ho do Follow and No Follow Links apply to insurance agency websites? What impact do these have on insurance agency SEO? Read on for a brief explanation. Follow linka should always be advantageous for your insurance agency search engine optimization (Insurance SEO), while any link that is an external website should be a Nofollow link. This is important for your insurance SEO to help your agency's “SEO Juice”.  A “follow link” is a typical HTML link showing users that the text is hyperlinked. Follow links, sometimes called “Do Follow Links” tell search bots to crawl and index your links. A formal definition follows: Nofollow is a value assigned to the “rel attribute” of an HTML element to instruct search engines that a hyperlink should not influence the link. A “rel attribute” is the relationship between the current document and a linked document. Here are some simple insurance agency SEO examples.

Follow link:

<a href=”http://insuranceagencyPDFexample.com“>XYZInc Insurance Agency</a>

The link can be any URL an agent wants users and search bots to follow/crawl.

Nofollow link:

<a href=”http://www.carrierlinkexample.com“ rel=”nofollow”>XYZ Insurance Carrier Site</a>

Both text and hyperlinks are visible and clickable for users, but search bots will not follow the link. Remeber, agencies would likely want their original content to be followed to another page of their insurance agency website, bu would not want to benefit their carrier. Some refer to this "benefit" as “SEO juice”. Agents should use “Nofollow” links for outbound links for carriers and other websites that are not directly benefiting their own insurance agency website.

For more information on insurance agency search engine optimization, or territory exclusive insurance agency lead generation, visit StartUpSelling's website or insurance agency marketing blogs.

3 New Insurance Agency Marketing Articles Published on Ezine

Three new insurance agency marketing articles were recently published on Ezine. The first article reviews Insurance Agency Websites and Responsive Web Design (the ability for an insurance agency website to format correctly for desktops, laptops, tablets and other mobile devices). The second article investigates multivariate split testing (A/B Split Testing) for insurance eMarketing. And the third article discusses Insurance Agency SEO, organic SEO and PPC to drive insurance agency website traffic and insurance agency leads.

1. Insurance Agency Websites and Response Web Design
2. Insurance Agency Marketing & the Emarketing Split Test
3. Insurance Agency SEO - Organic SEO vs. PPC

To review all the Insurance Agency Marketing Articles from StartUpSelling, visit http://ezinearticles.com/?expert=Alan_Blumehttp://ezinearticles.com/?expert=Alan_Blume. For more information on territory exclusive Insurance Agency Marketing Solutions and Insurance Agency Leads visit our website: www.startupselling.com. 

Insurance Agency Leads - On Demand Webinar Now Available

For all of those agents interested in increasing their pipeline of insurance agency leads, a new on demand webinar is now available for review. This 20 minute webinar can be viewed at your convenience, go to the following link to watch this informative insurance agency lead generation webinar.

http://startupselling.com/blogs/johnscranton/recorded-webinar-3-critical-steps-to-webinar-lead-generation-success/

• Three Critical Steps to Webinar Lead Gen Success revealed
• Case Study #1: Over 200 registrants per webinar for benefits agency
• Case Study #2: Over 100 registrants per webinar for trucking agency
• Live interview with creator of Webinar methodology
• Complimentary 2 page case study or lead gen consultation for each attendee

If your agency would like more information on Territory Exclusive Insurance Agency Leads, contact the insurance agency lead generation experts at www.StartUpSelling.com.