Insurance Agency Marketing – Continuous Refinements for Agencies Large & Small

As our party of four entered the security gate of our Marriott hotel, we inserted a key for entry. Below the key slot, was a simple reminder. Call Pizza Hut for room delivery, dial extension #4141. A tiny marketing refinement from a mega corporation. Shouldn't Marriott be more concerned with branding, vacation club sales, airline promotions and other major marketing initiatives.

The little reminder worked on us, as we called room service and ordered pizzas as soon as we got back to the condo. Pizzas, chicken wings, a large salad and a bottle of Pepsi arrived promptly from the Pizza Hut located at the Marriott Vacation Club. This is a good example how minor marketing refinements can have a big impact on any business. This corporation took the time to add a tiny sign to a security gate, resulting in a new order. Insurance agency marketing can and should work in a similar way. Beyond the major marketing initiatives, such as:

• Insurance Agency Websites
• Web Seminar Marketing
• Insurance Agency eMarketing
• Social Media Marketing (LinkedIn, Facebook, Google+, YouTube, Twitter)
• Insurance Blogging
• Insurance Agency SEO
• Telemarketing and other direct Insurance Lead Programs

There are many other refinements for agencies seeking to move to the next level:

• E-brochures (including your Insurance Agency Overview)
• Insurance Agency Microsites and Landing Pages
• Agency Client Testimonials and Case Studies
• Digital Email Fulfillment, E-collateral
• Insurance Agency Value Proposition Video (agency home page)
• Line Specific Agency Videos (website and YouTube)

These small refinements can make a big difference to your agency. They can help your agents land that new client and improve your close ratios. Visit StartUpSelling, Inc, and learn about our Territory Exclusive Premier Marketing Agency Program Insurance Agency Marketing. Or call (518) 222-6392 for a one to one agency marketing review.