Ho do Follow and No Follow Links apply to insurance agency websites? What impact do these have on insurance agency SEO? Read on for a brief explanation. Follow linka should always be advantageous for your insurance agency search engine optimization (Insurance SEO), while any link that is an external website should be a Nofollow link. This is important for your insurance SEO to help your agency's “SEO Juice”. A “follow link” is a typical HTML link showing users that the text is hyperlinked. Follow links, sometimes called “Do Follow Links” tell search bots to crawl and index your links. A formal definition follows: Nofollow is a value assigned to the “rel attribute” of an HTML element to instruct search engines that a hyperlink should not influence the link. A “rel attribute” is the relationship between the current document and a linked document. Here are some simple insurance agency SEO examples.
Follow link:
<a href=”http://insuranceagencyPDFexample.com“>XYZInc Insurance Agency</a>
The link can be any URL an agent wants users and search bots to follow/crawl.
Nofollow link:
<a href=”http://www.carrierlinkexample.com“ rel=”nofollow”>XYZ Insurance Carrier Site</a>
Both text and hyperlinks are visible and clickable for users, but search bots will not follow the link. Remeber, agencies would likely want their original content to be followed to another page of their insurance agency website, bu would not want to benefit their carrier. Some refer to this "benefit" as “SEO juice”. Agents should use “Nofollow” links for outbound links for carriers and other websites that are not directly benefiting their own insurance agency website.
For more information on insurance agency search engine optimization, or territory exclusive insurance agency lead generation, visit StartUpSelling's website or insurance agency marketing blogs.
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