Insurance Agency Web Marketing Terms Defined - Websites, Microsites, Minisites and Landing Pages

Important insurance agency website terms and definitions for insurance agency web marketers:

• Landing Page: A single web page that is rendered when a user clicks on a search result,  online advertisement, social media link, etc. The landing page is often lead or sales oriented, displaying content directly related to the advertisement, search result or social media link. An example of a landing page might be Florida Yacht Insurance or Professional Liability Insurance for Engineers.
• Squeeze Page: A type of landing page created and designed to capture leads, to increase subscriptions (to newsletters for example), or registration for an event (webinars/seminars), insurance agency video fulfillment, etc. For example, Insurance Agency Lead Generation Webinar, or Benefits Compliance Newsletter Subscription.
• Microsite: Also known as a landing page or minisite, microsite is an Internet web design term usually referring to an individual web page. Examples of this might be a web page dedicated to Florid Auto Insurance, California Owners Insurance, Massachusetts Condo Insurance or Engineers Professional Liability Insurance.
• Minisite: A small and focused website dedicated to a specific topic. Most minisites contain just a few pages, though pragmatically they can have as few as one webpage or as many as 20. They are typically a subset of a larger website. For example, the XYZ Insurance Agency website might have 30 pages of content, and have two minsites, one of these dedicated to Transportation Company Insurance (Trucking Insurance Leads), the other dedicated to Benefits and Compliance (Group Benefits Leads).
• Weblet: Weblets are similar to a minisite or microsite, though there are a few key differences. It is often maintained by a single individual. It typically provides content which can be downloaded. Weblets are often created to assist non-technical people to help publish professional looking web content without having to know anything about programming.

If your insurance agency would like information on territory exclusive insurance agency marketing and insurance agency leads, contact the insurance agency marketing experts at StartUpSelling.