3 New Insurance Agency Marketing Articles Published on Ezine

Three new insurance agency marketing articles were recently published on Ezine. The first article reviews Insurance Agency Websites and Responsive Web Design (the ability for an insurance agency website to format correctly for desktops, laptops, tablets and other mobile devices). The second article investigates multivariate split testing (A/B Split Testing) for insurance eMarketing. And the third article discusses Insurance Agency SEO, organic SEO and PPC to drive insurance agency website traffic and insurance agency leads.

1. Insurance Agency Websites and Response Web Design
2. Insurance Agency Marketing & the Emarketing Split Test
3. Insurance Agency SEO - Organic SEO vs. PPC

To review all the Insurance Agency Marketing Articles from StartUpSelling, visit http://ezinearticles.com/?expert=Alan_Blumehttp://ezinearticles.com/?expert=Alan_Blume. For more information on territory exclusive Insurance Agency Marketing Solutions and Insurance Agency Leads visit our website: www.startupselling.com. 

Insurance Agency Leads - On Demand Webinar Now Available

For all of those agents interested in increasing their pipeline of insurance agency leads, a new on demand webinar is now available for review. This 20 minute webinar can be viewed at your convenience, go to the following link to watch this informative insurance agency lead generation webinar.

http://startupselling.com/blogs/johnscranton/recorded-webinar-3-critical-steps-to-webinar-lead-generation-success/

• Three Critical Steps to Webinar Lead Gen Success revealed
• Case Study #1: Over 200 registrants per webinar for benefits agency
• Case Study #2: Over 100 registrants per webinar for trucking agency
• Live interview with creator of Webinar methodology
• Complimentary 2 page case study or lead gen consultation for each attendee

If your agency would like more information on Territory Exclusive Insurance Agency Leads, contact the insurance agency lead generation experts at www.StartUpSelling.com.

Insurance Agency eMarketing and Webinar Checklist – 101 Check Boxes And Counting

Last year I wrote a blog about our growing insurance agency eMarketing checklist, which at that time has 95 separate tasks to ensure a successful insurance agency eMarketing and webinar marketing campaign. Insurance Agency eMarketing is an important aspect of a successful Insurance Agency Marketing plan. Today, that list has grown to 101, a catchy albeit non transcendental number of steps. The blog was very popular and the updated version is listed below.

As a best practice, it’s a good idea for insurance agencies to create checklists for complex marketing tasks. This is hardly an innovative idea, as we see checklists used for everything from packing for a trip to cooking a favorite recipe to more complex tasks like the preflight checklists for pilots. Seven years ago, we created our first checklist to help ensure the creation of a successful insurance agency webinar, and the eMarketing campaign associated with these webinars. Our initial insurance eMarketing checklist was very helpful and quite thorough, with almost four dozen tasks to be checked off to ensure a successful campaign.

Today, eight years later, that same insurance agency eMarketing checklist has doubled in size. Some of these checkboxes are very simple, bordering on the ultra simple and mundane (spell check for example); others are more complex and take some time and consideration to proceed (Bayesian Poisoning). For example, here are just a few of our checkbox items (not in any particular order) which we must ensure are “checked off” to ensure our insurance agency eMarketing campaign and webinar will be properly executed:

1. Create or use alternate domain name
2. Check all links in the test email
3. Spell check, then spell-check again in Word
4. Add speaker photo and bio to insurance agency webinar landing page
5. Create automated welcome message for the specific insurance webinar
6. Avoid rush words (within or outside of contextual syntax)
7. Watch out for Bayesian Poisoning, phrases which will inadvertently set off spam filters
8. Create two different email subject lines for the a split test eMarketing campaign
9. Schedule split test, send test emails for both split test samples
10. Select final email based upon split test open and click through statistics

Of course this is only ten out of our 101 check list items for a successful insurance agency eMarketing and insurance agency webinar campaign. Additional important check boxes including everything from the review of email bounces to the number of characters in a subject line. Granted, eMarketing and web seminar campaigns are an art and a science, but these days, there is plenty of science to be applied. Turning your campaigns into carefully planned events will help optimize the success of your insurance agency eMarketing and insurance agency web seminar program. http://startupselling.com/insurance-agency-marketing.html

Insurance Agency SEO

John Scranton is an insurance agent in New York and shared his thoughts on insurance agency SEO in his blog this morning. Insurance agency SEO and insurance search engine marketing are now requisite building blocks for any insurance agency marleting plan.

If you are a benefits agency in Lincoln, Nebraska then you should show up on Google page 1 when I search for ‘health insurance NE’ or ‘employee benefits Lincoln’ right?  Each day I speak to agency executives who agree with this statement and believe their IT department is working on a solution.  Or they believe that it is impossible to compete with the deeper pocketed competition.  In both cases, they are usually wrong.
Insurance Agency SEO can be a useful lead generation tool, and is quickly becoming something that consumers expert vendors to understand.  If you are telling a prospect that you are the leading P&C agency in Memphis, why can’t Google find you when they search for ‘property insurance Memphis’?  Are you not truly the leading P&C agency in Memphis?  Or does your business lack technical competence?  In both cases, it is usually bad.

SEO generate leads are probably not going to make or break your business – but insurance agency SEO needs to have a place in your marketing strategy moving forward.  The longer you wait, the deeper the hole becomes and the more opportunities you lose.  If you are going to update your website, include SEO in the project.  If you are updating your insurance agency marketing plan, include SEO.  In both cases, it will help your business.

http://startupselling.com/blogs/johnscranton/insurance-agency-seo/

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New Insurance Agency Web Marketing Article

If you're insurance agency is interested in insurance agency marketing or insurance agency web marketing you should read this new article on digital marketing platforms. As marketing moves from traditional print and ad based activities to web centric activities, insurance agents need to learn and embrace new marketing methodologies including blogging, ePublishing, eMarketing, SEO, SEM and web marketing.

http://www.articlesbase.com/social-marketing-articles/insurance-agency-digital-marketing-platforms-or-insurance-agency-marketing-solutions-3918638.html

Insurance Agency Telemarketing Provides Viable Support for Insurance Agency Web Marketing Intitiatives

Insurance agency telemarketing can, if use properly, provide viable support for insurance agency web marketing initiatives. Although telemarketing is still a form of interruption marketing, it can be effective when properly approached and applied to a specific target profile. Let's say for example, an insurance agency focuses on benefits, and the agency is targeting medium sized business in California. Further refining this hypothetical profile, we could say there are 7,000 businesses the agency wishes to target, between 50 employees and 500 employees.

Perhaps this agent has implemented an insurance agency web marketing initiative, inviting these 7,000 business to a web seminar on PPACA, the Patient Protection and Affordable Care Act. Out of the 7,000 email invitations, 150 businesses register for the webinar and 100 attend. What is the next step for this insurance agency? Obviously every one of these attendees and registrants should receive a personalized phone call, following up on the webinar, and further gauging interest. This is hard for many agents to do, particularly when they are busy with presentations, renewals and client engagements. Add to this list of 150 prospects something we call multiple opens (an insurance agency eMarketing term) and there could be 250 or more followup calls for every webinar.

For many insurance agencies, the obvious answer is an insurance experienced telemarketer, though this might be better described as an appointment setter. There are two choices in this case, hire one internally, or outsource to an insurance marketing agency. In either case, the insurance agency stands a much better chance of optimizing appointment opportunities by supplementing their producers pipeline with a well chosen appointment setter. This combination of insurance agency marketing elements results in a highly potent mix of eMarketing, web seminar marketing and insurance agency telemarketing. Together, this will result in more opportunities, and with a well rehearsed presentation, a higher insurance agency pipeline yield.

http://www.startupselling.com/services.html

Top 20 Insurance Agency SEO Definitions and Acronyms

With the emergence of insurance search engine marketing, sometimes referred to as insurance agency SEO or insurance SEO, a brief descciption of terms and acronyms might be helpful. Here is StartUpSelling,s top 20 list for your review.

1. ASP - Active Server Pages. This was Microsoft's server side engine for dynamically generated web pages
2. Back links – Links to your agency site from other internet sites and directories.
3. Flash -  Multimedia platform used to add animation, video
4. HTML – Code used to create many websites.
5. Keyword Density – The number of times, in terms of percent, that a keyword phrase is used on any given page of an insurance agency website.Many experts agree that 5-6% density is preferable for major search engines.
6. Keywords – Words typed into a search engine to return a list (SERP) of relevant sites and documents.
7. Long-tail Keywords – Longer keyword phrases, which yield more specific search results applicable to your insurance agency target market. "Insurance agency marketing” is a long-tail keyword where as “insurance” is not.
8. Off Page Optimization – Content creation, directory submission and back link building used to improve search engine rankings.
9. On Page Optimization – Modifications made to insurance agency website content and HTML code to improve search engine rankings.
10. Organic SEO – Page ranking results returned by a search engine based purely on relevancy as opposed to a paid ad placement.
11. Page Rank – A gauge of the popularity of your site, typically determined by the volume of visitors and links to your site. This was once a preeminent performance measure, but for niche industries like insurance agencies and agents, other criteria is now more important than page rank and back links.
12. PPC - See Pay Per Click below
13. Pay Per Click where your business posts an ad on a search engine and pays each time a web surfer clicks on your advertisement. These ads are displayed above and on the side of many search terms. Another variation on this is PPI, which is Pay Per Impression, where you would pay a bulk rate for every thousand times your ad is displayed, regardless of the number of times your ad was clicked.
14. PPI – Pay Per Impression where your agency pays a flat fee per thousand of times your ad is displayed on search engine results pages.
15. Search Engine Marketing – The process which is used for insurance companies and insurance agencies to rise to the top of the organic SERP listings, or to place ads that will be posted on page results for selected long-tail keywords.
16. SEM – Search Engine Marketing.
17. SEO – Search Engine Optimization
18. SERP – Search Engine Results Page. Sometimes you may see the acronym SER used, which can mean Search Engine Results, Search Engine Rankings or even Search Engine Relevancy.
19. Web Marketing – Insurance agency search engine marketing is a subset of an overall insurance agency web marketing plan.
20. XML - Extensible Markup Language. Think of this as an extended version of HTML.

Of course not all of these are necessary to understand insurance SEO or insurance agency SEO, but a basic understanding of these terms will help your insurance company or insurance agency talk the talk about search engine marketing even if you're not ready to walk the walk. For more information on insurance search engine marketing, read: http://ezinearticles.com/?Insurance-Search-Engine-Marketing-For-Insurance-Agent-Leads&id=5451301