Insurance Agency SEO

John Scranton is an insurance agent in New York and shared his thoughts on insurance agency SEO in his blog this morning. Insurance agency SEO and insurance search engine marketing are now requisite building blocks for any insurance agency marleting plan.

If you are a benefits agency in Lincoln, Nebraska then you should show up on Google page 1 when I search for ‘health insurance NE’ or ‘employee benefits Lincoln’ right?  Each day I speak to agency executives who agree with this statement and believe their IT department is working on a solution.  Or they believe that it is impossible to compete with the deeper pocketed competition.  In both cases, they are usually wrong.
Insurance Agency SEO can be a useful lead generation tool, and is quickly becoming something that consumers expert vendors to understand.  If you are telling a prospect that you are the leading P&C agency in Memphis, why can’t Google find you when they search for ‘property insurance Memphis’?  Are you not truly the leading P&C agency in Memphis?  Or does your business lack technical competence?  In both cases, it is usually bad.

SEO generate leads are probably not going to make or break your business – but insurance agency SEO needs to have a place in your marketing strategy moving forward.  The longer you wait, the deeper the hole becomes and the more opportunities you lose.  If you are going to update your website, include SEO in the project.  If you are updating your insurance agency marketing plan, include SEO.  In both cases, it will help your business.

http://startupselling.com/blogs/johnscranton/insurance-agency-seo/

http://www.startupselling.com/sales-tools.html