Insurance Agency Web Marketing

Is your insurance agency thinking about using web seminar marketing to improve lead generation in the coming year? Usually a webinar initiative is accompanied by a supporting insurance eMarketing campaign. Web seminar marketing is a great idea for most B2B oriented agencies, start by asking these top 10 web seminar marketing questions: 

1. What are the quantifiable and measurable goals of the insurance webinar program?
2. How many  eMarketing Campaigns per month should be sent?
3. Should I use graphically rich HTML emails, text emails or multipart mime?
4. Should I send emails out using my Outlook or a cloud computing eMarketing solution?
5. Should I enable click through tracking on my eMarketing campaigns?
6. What is the best duration for a webinar and what type of speaker should I use?
7. What type of topics work best?
8. What type of webinar technology should I use, and can I record my webinars?
9. If the webinars are recorded, should I post them to my website, YouTube or both?
10. Should I offer live Q&A and/or instant polling during the webinar. 

And if you're looking for expert guidance on a webinar and emarketing initiative, contact the insurance agency marketing team at Insurance Agency Marketing or call (518) 222-6392 for a one to one insurance agency marketing review.