New Insurance Agency Marketing 5 Minute Webinar: 5 Keys to Effective Insurance Agency Lead Gen.

Watch this new executive webinar: 5 Keys to Effective Insurance Agency Lead Gen. Get some quick ideas how you can boost your insurance agency lead production.

http://www.youtube.com/watch?v=6JhzaNbKXrA

Territory-exclusive telemarketing, eMarketing, and web marketing campaigns generate high quality, exclusive insurance agency leads. Senior level, insurance agency experienced telesales professionals can generate targeted leads for Agency Producers with territory exclusive appointment-setting campaigns.

Integrating insurance agency web marketing programs, such as eMarketing and webinar marketing will help optimize the effectiveness of your unique insurance lead generation plans. A targeted prospect list is essential, this can be agency supplied or provided by StartUpSelling.

Customize a territory exclusive insurance agent lead generation program to deliver your value proposition to your targeted prospects.
For more information on territory exclusive insurance agency marketing and lead programs, visit Insurance Agency Leads or call (518) 222-6392 for a one to one agency marketing review.

Is your insurance agency thinking about using web seminar marketing to improve lead generation in the coming year? Usually a webinar initiative is accompanied by a supporting insurance eMarketing campaign. Web seminar marketing is a great idea for most B2B oriented agencies, start by asking these top 10 web seminar marketing questions: 

1. What are the quantifiable and measurable goals of the insurance webinar program?
2. How many  eMarketing Campaigns per month should be sent?
3. Should I use graphically rich HTML emails, text emails or multipart mime?
4. Should I send emails out using my Outlook or a cloud computing eMarketing solution?
5. Should I enable click through tracking on my eMarketing campaigns?
6. What is the best duration for a webinar and what type of speaker should I use?
7. What type of topics work best?
8. What type of webinar technology should I use, and can I record my webinars?
9. If the webinars are recorded, should I post them to my website, YouTube or both?
10. Should I offer live Q&A and/or instant polling during the webinar. 

And if you're looking for expert guidance on a webinar and emarketing initiative, contact the insurance agency marketing team at Insurance Agency Marketing or call (518) 222-6392 for a one to one insurance agency marketing review.

Benjamin Franklin - Democrat or Republican

If Ben Franklin were alive today, would he be a  Democrat, Republican or Independent? If Ben were to visit Washington some 220 years later, I wonder what he would think of our current political system. When reading his autobiography, one can see that Ben had quite the curriculum vitae, he was the first United States Ambassador to France, the first Postmaster, founded the first lending library, invented the lightning rod and the Franklin Stove, and started the  first police and fire departments.  He preached the value of thrift, hard work, education, community spirit, self-governing institutions, and believed it was the first responsibility of every citizen to question authority. Read more on this on our website:

http://startupselling.com/blogs/alanblume/ben-franklin-democrat-or-republican/

Insurance Agency Marketing & Pizza

Here is StartUpSelling's latest executive video on insurance agency marketing, calls to action, and the importance of continual insurance marketing refinements. Less than 5 minutes long, this insurance agency marketing YouTube video discussed what agencies can and should do when it comes to refinements for their messaging and calls to action: http://www.youtube.com/watch?v=DAoxu6NiIlQ&feature=youtu.be

If your agency is interested in learning more about territory exclusive insurance agency marketing and lead programs, visit Insurance Agency Marketing or call (518) 222-6392 for a one to one insurance agency marketing review.

Insurance Agency Web Marketing - Popular YouTube Videos

Check out these popular YouTube videos on insurance agency web marketing and insurance leads:

·        http://www.youtube.com/watch?v=I-_C9fWeOHc&feature=c4-overview&list=UUQ7tWBf-b2PIbAppmvpJhHg

·        http://www.youtube.com/watch?v=mTa1HkWr0uM

·        http://www.youtube.com/watch?v=5LgnPWU-4sc

·        http://www.youtube.com/watch?v=kU9qYoBkTYk&feature=c4-overview&list=UUQ7tWBf-b2PIbAppmvpJhHg

·        http://www.youtube.com/watch?v=QqvpzSi34uY&feature=c4-overview&list=UUQ7tWBf-b2PIbAppmvpJhHg

For more information on territory exclusive insurance agency marketing and lead programs, visit Insurance Agency Web Marketing Videos or call (518) 222-6392 for a one to one agency marketing review.

Insurance Agency Marketing – Continuous Refinements for Agencies Large & Small

As our party of four entered the security gate of our Marriott hotel, we inserted a key for entry. Below the key slot, was a simple reminder. Call Pizza Hut for room delivery, dial extension #4141. A tiny marketing refinement from a mega corporation. Shouldn't Marriott be more concerned with branding, vacation club sales, airline promotions and other major marketing initiatives.

The little reminder worked on us, as we called room service and ordered pizzas as soon as we got back to the condo. Pizzas, chicken wings, a large salad and a bottle of Pepsi arrived promptly from the Pizza Hut located at the Marriott Vacation Club. This is a good example how minor marketing refinements can have a big impact on any business. This corporation took the time to add a tiny sign to a security gate, resulting in a new order. Insurance agency marketing can and should work in a similar way. Beyond the major marketing initiatives, such as:

• Insurance Agency Websites
• Web Seminar Marketing
• Insurance Agency eMarketing
• Social Media Marketing (LinkedIn, Facebook, Google+, YouTube, Twitter)
• Insurance Blogging
• Insurance Agency SEO
• Telemarketing and other direct Insurance Lead Programs

There are many other refinements for agencies seeking to move to the next level:

• E-brochures (including your Insurance Agency Overview)
• Insurance Agency Microsites and Landing Pages
• Agency Client Testimonials and Case Studies
• Digital Email Fulfillment, E-collateral
• Insurance Agency Value Proposition Video (agency home page)
• Line Specific Agency Videos (website and YouTube)

These small refinements can make a big difference to your agency. They can help your agents land that new client and improve your close ratios. Visit StartUpSelling, Inc, and learn about our Territory Exclusive Premier Marketing Agency Program Insurance Agency Marketing. Or call (518) 222-6392 for a one to one agency marketing review.