Popular StartUpSelling Insurance Agency Marketing Videos on YouTube

Here are some of our popular Insurance Agency Marketing Videos on YouTube:

Insurance Agency Marketing, Insurance SEO and Insurance Web Marketing

• Insurance Agency Web Marketing
• Insurance Agency Marketing
• Insurance Agency Leads
• Insurance Agency eCollateral
• Insurance Agency Marketing Plans
• Insurance Agency eMarketing and Insurance Agency Webinars

Visit the StartUpSelling Insurance Agency Marketing YouTube Channel. For more information on territory exclusive Insurance Agency Marketing Solutions and insurance agency video visit our video page.

Insurance Agency Web Marketing Terms Defined - Websites, Microsites, Minisites and Landing Pages

Important insurance agency website terms and definitions for insurance agency web marketers:

• Landing Page: A single web page that is rendered when a user clicks on a search result,  online advertisement, social media link, etc. The landing page is often lead or sales oriented, displaying content directly related to the advertisement, search result or social media link. An example of a landing page might be Florida Yacht Insurance or Professional Liability Insurance for Engineers.
• Squeeze Page: A type of landing page created and designed to capture leads, to increase subscriptions (to newsletters for example), or registration for an event (webinars/seminars), insurance agency video fulfillment, etc. For example, Insurance Agency Lead Generation Webinar, or Benefits Compliance Newsletter Subscription.
• Microsite: Also known as a landing page or minisite, microsite is an Internet web design term usually referring to an individual web page. Examples of this might be a web page dedicated to Florid Auto Insurance, California Owners Insurance, Massachusetts Condo Insurance or Engineers Professional Liability Insurance.
• Minisite: A small and focused website dedicated to a specific topic. Most minisites contain just a few pages, though pragmatically they can have as few as one webpage or as many as 20. They are typically a subset of a larger website. For example, the XYZ Insurance Agency website might have 30 pages of content, and have two minsites, one of these dedicated to Transportation Company Insurance (Trucking Insurance Leads), the other dedicated to Benefits and Compliance (Group Benefits Leads).
• Weblet: Weblets are similar to a minisite or microsite, though there are a few key differences. It is often maintained by a single individual. It typically provides content which can be downloaded. Weblets are often created to assist non-technical people to help publish professional looking web content without having to know anything about programming.

If your insurance agency would like information on territory exclusive insurance agency marketing and insurance agency leads, contact the insurance agency marketing experts at StartUpSelling.

Insurance Agency SEO - Follow vs. No Follow Links

Ho do Follow and No Follow Links apply to insurance agency websites? What impact do these have on insurance agency SEO? Read on for a brief explanation. Follow linka should always be advantageous for your insurance agency search engine optimization (Insurance SEO), while any link that is an external website should be a Nofollow link. This is important for your insurance SEO to help your agency's “SEO Juice”.  A “follow link” is a typical HTML link showing users that the text is hyperlinked. Follow links, sometimes called “Do Follow Links” tell search bots to crawl and index your links. A formal definition follows: Nofollow is a value assigned to the “rel attribute” of an HTML element to instruct search engines that a hyperlink should not influence the link. A “rel attribute” is the relationship between the current document and a linked document. Here are some simple insurance agency SEO examples.

Follow link:

<a href=”http://insuranceagencyPDFexample.com“>XYZInc Insurance Agency</a>

The link can be any URL an agent wants users and search bots to follow/crawl.

Nofollow link:

<a href=”http://www.carrierlinkexample.com“ rel=”nofollow”>XYZ Insurance Carrier Site</a>

Both text and hyperlinks are visible and clickable for users, but search bots will not follow the link. Remeber, agencies would likely want their original content to be followed to another page of their insurance agency website, bu would not want to benefit their carrier. Some refer to this "benefit" as “SEO juice”. Agents should use “Nofollow” links for outbound links for carriers and other websites that are not directly benefiting their own insurance agency website.

For more information on insurance agency search engine optimization, or territory exclusive insurance agency lead generation, visit StartUpSelling's website or insurance agency marketing blogs.