Insurance Agency SEO

John Scranton is an insurance agent in New York and shared his thoughts on insurance agency SEO in his blog this morning. Insurance agency SEO and insurance search engine marketing are now requisite building blocks for any insurance agency marleting plan.

If you are a benefits agency in Lincoln, Nebraska then you should show up on Google page 1 when I search for ‘health insurance NE’ or ‘employee benefits Lincoln’ right?  Each day I speak to agency executives who agree with this statement and believe their IT department is working on a solution.  Or they believe that it is impossible to compete with the deeper pocketed competition.  In both cases, they are usually wrong.
Insurance Agency SEO can be a useful lead generation tool, and is quickly becoming something that consumers expert vendors to understand.  If you are telling a prospect that you are the leading P&C agency in Memphis, why can’t Google find you when they search for ‘property insurance Memphis’?  Are you not truly the leading P&C agency in Memphis?  Or does your business lack technical competence?  In both cases, it is usually bad.

SEO generate leads are probably not going to make or break your business – but insurance agency SEO needs to have a place in your marketing strategy moving forward.  The longer you wait, the deeper the hole becomes and the more opportunities you lose.  If you are going to update your website, include SEO in the project.  If you are updating your insurance agency marketing plan, include SEO.  In both cases, it will help your business.

http://startupselling.com/blogs/johnscranton/insurance-agency-seo/

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New Insurance Agency Web Marketing Article

If you're insurance agency is interested in insurance agency marketing or insurance agency web marketing you should read this new article on digital marketing platforms. As marketing moves from traditional print and ad based activities to web centric activities, insurance agents need to learn and embrace new marketing methodologies including blogging, ePublishing, eMarketing, SEO, SEM and web marketing.

http://www.articlesbase.com/social-marketing-articles/insurance-agency-digital-marketing-platforms-or-insurance-agency-marketing-solutions-3918638.html

Insurance Agency Telemarketing Provides Viable Support for Insurance Agency Web Marketing Intitiatives

Insurance agency telemarketing can, if use properly, provide viable support for insurance agency web marketing initiatives. Although telemarketing is still a form of interruption marketing, it can be effective when properly approached and applied to a specific target profile. Let's say for example, an insurance agency focuses on benefits, and the agency is targeting medium sized business in California. Further refining this hypothetical profile, we could say there are 7,000 businesses the agency wishes to target, between 50 employees and 500 employees.

Perhaps this agent has implemented an insurance agency web marketing initiative, inviting these 7,000 business to a web seminar on PPACA, the Patient Protection and Affordable Care Act. Out of the 7,000 email invitations, 150 businesses register for the webinar and 100 attend. What is the next step for this insurance agency? Obviously every one of these attendees and registrants should receive a personalized phone call, following up on the webinar, and further gauging interest. This is hard for many agents to do, particularly when they are busy with presentations, renewals and client engagements. Add to this list of 150 prospects something we call multiple opens (an insurance agency eMarketing term) and there could be 250 or more followup calls for every webinar.

For many insurance agencies, the obvious answer is an insurance experienced telemarketer, though this might be better described as an appointment setter. There are two choices in this case, hire one internally, or outsource to an insurance marketing agency. In either case, the insurance agency stands a much better chance of optimizing appointment opportunities by supplementing their producers pipeline with a well chosen appointment setter. This combination of insurance agency marketing elements results in a highly potent mix of eMarketing, web seminar marketing and insurance agency telemarketing. Together, this will result in more opportunities, and with a well rehearsed presentation, a higher insurance agency pipeline yield.

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Top 20 Insurance Agency SEO Definitions and Acronyms

With the emergence of insurance search engine marketing, sometimes referred to as insurance agency SEO or insurance SEO, a brief descciption of terms and acronyms might be helpful. Here is StartUpSelling,s top 20 list for your review.

1. ASP - Active Server Pages. This was Microsoft's server side engine for dynamically generated web pages
2. Back links – Links to your agency site from other internet sites and directories.
3. Flash -  Multimedia platform used to add animation, video
4. HTML – Code used to create many websites.
5. Keyword Density – The number of times, in terms of percent, that a keyword phrase is used on any given page of an insurance agency website.Many experts agree that 5-6% density is preferable for major search engines.
6. Keywords – Words typed into a search engine to return a list (SERP) of relevant sites and documents.
7. Long-tail Keywords – Longer keyword phrases, which yield more specific search results applicable to your insurance agency target market. "Insurance agency marketing” is a long-tail keyword where as “insurance” is not.
8. Off Page Optimization – Content creation, directory submission and back link building used to improve search engine rankings.
9. On Page Optimization – Modifications made to insurance agency website content and HTML code to improve search engine rankings.
10. Organic SEO – Page ranking results returned by a search engine based purely on relevancy as opposed to a paid ad placement.
11. Page Rank – A gauge of the popularity of your site, typically determined by the volume of visitors and links to your site. This was once a preeminent performance measure, but for niche industries like insurance agencies and agents, other criteria is now more important than page rank and back links.
12. PPC - See Pay Per Click below
13. Pay Per Click where your business posts an ad on a search engine and pays each time a web surfer clicks on your advertisement. These ads are displayed above and on the side of many search terms. Another variation on this is PPI, which is Pay Per Impression, where you would pay a bulk rate for every thousand times your ad is displayed, regardless of the number of times your ad was clicked.
14. PPI – Pay Per Impression where your agency pays a flat fee per thousand of times your ad is displayed on search engine results pages.
15. Search Engine Marketing – The process which is used for insurance companies and insurance agencies to rise to the top of the organic SERP listings, or to place ads that will be posted on page results for selected long-tail keywords.
16. SEM – Search Engine Marketing.
17. SEO – Search Engine Optimization
18. SERP – Search Engine Results Page. Sometimes you may see the acronym SER used, which can mean Search Engine Results, Search Engine Rankings or even Search Engine Relevancy.
19. Web Marketing – Insurance agency search engine marketing is a subset of an overall insurance agency web marketing plan.
20. XML - Extensible Markup Language. Think of this as an extended version of HTML.

Of course not all of these are necessary to understand insurance SEO or insurance agency SEO, but a basic understanding of these terms will help your insurance company or insurance agency talk the talk about search engine marketing even if you're not ready to walk the walk. For more information on insurance search engine marketing, read: http://ezinearticles.com/?Insurance-Search-Engine-Marketing-For-Insurance-Agent-Leads&id=5451301